I love this post from Seth. If there is ever a time to focus on wowing the customers who love you it’s now.
I wonder if Jerry ever got jealous of acts that were able to put songs on the radio. (The Dead had exactly one hit record…)
I hope not. Jerry was in a different business. Sure, he played music. Elton John also plays music. But they were in different businesses, performing for different audiences, generating revenue in different ways, creating different sorts of art.
In a world filled with metrics and bestseller lists, it’s easy to decide that everyone is your competitor and easier still to worry about your rank. Worry all you want, but if it gets in the way of your art or starts changing your mission, it’s probably a mistake.
It used to be that the non-customers, passers-by and quiet critics of your venture were totally invisible to you. They drove by, or muttered under their breath or simply went to someone else. Now, all is visible. Just because you’re vividly aware of your shortcomings in market share doesn’t mean it’s important.
The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.
Tracking and monitoring is important but if it gets in the way of your artistic brilliance you’re ability to create art and amaze your customers will suffer. What would you prefer to focus on?