Good interview with the author of Groundswell, Josh Bernoff. Josh has a new book coming out called Empowered. Brian Solis talks with Josh about the opportunity within organizations to embrace the “empowered” team members to cultivate meaningful relationships and build stronger trust and loyalty with customers.
I like the acronym HEROes that Josh Bernoff shares. HERO stands for highly empowered and resourceful operatives. Organizations that nuture and celebrate HEROes are creating success for themselves now and into the future.
Empowered sounds like a good book from the author of the great book Groundswell.