Facebook Referrals Turn Into Sales

More than two-thirds of US Facebook users said a Facebook friend referral would increase their chances of purchasing.

Not only are social fans more likely to buy and recommend brands, but their friends are also listening.

More than two-thirds of US Facebook users said a Facebook friend referral would increase their chances of purchasing a product or visiting a retailer, according to research and consulting firm Morpace.

US Facebook Users Who Are More Likely to Buy a Product or Visit a Retailer Based on a Positive Facebook Friend Referral, March 2010 (% of respondents)

Fan pages, used by 41% of respondents to show their friends what products they support, are one way to spur such positive referrals. In line with other researchers, Morpace found that coupons and discounts were also key reasons to join a fan page, cited by 37% of Facebook users. On average, users were fans of nine pages.

Posted via web from Mandala Life Media

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