Looking beyond the web, marketers are considering location-based services as a way to extend their reach and engage consumers in the “real world.”
The new Socialight Community Platform, launching today, is designed to help enterprise clients connect multimedia content and information to a map interface, which users can access via website, WAP site, or iPhone app. Think of it as Ning for LBS. Ning developed as a MySpace alternative for organizations to create their own niche online social networks. Likewise, Socialight allows anyone build their own Foursquare, Yelp, Gowalla, or SitOrSquat, customized for their own objectives.
Location based services have great potential for for many businesses. It sounds to me like the Sociallight Community Platform could be a good way for a location based tourism organization to create their own location based service. I’m looking forward to seeing how this kind of service gets adopted.