We can debate the countless intricate ways that companies can use to create a strategy of difference, but it all pretty much boils down to:
1) Better product
2) Better process
3) Better relationships
In my opinion focusing all of your strategic thinking, goal setting and actions on building a better process or better relationships is the surest and maybe simplest way to create a true competitive advantage that someone might care about. Would you rather lean on your 5% better product or price or on something so totally outrageous and innovative that people can’t stop talking about it?
John Jantsch of Duct Tape Marketing fame offers up these words of wisdom in his post where he challenges businesses to stop trying to be better than the competition, the opportunity is in the ways you can be different.
Create a strategy of being outstandingly different in your processes and relationships and you create something remarkable and worth talking about. Consistently amazing customer service experiences get spread around. Innovative ways of improving your business can yield exponential results.
We we owned our salon and spa we made huge investments in people and culture with our training systems and team development. These investments kept our business way out in front and made us significantly different in our market and consistently successful.
What do you think about creating a strategy of outstanding uniqueness? Where is your opportunity to be different?