Securing Brand Loyalty Through Relationship Marketing

Consumers need a reason to continue purchasing a brand apart from habit and family tradition,” according to the report. “CPG marketers that fail to highlight and promote the unique benefits, value and relevance of their products will risk a consumer exodus from their brands. In creating an emotional bond with customers, CPG marketers will help encourage a lifetime of brand loyalty.

Are you building relationships with your customers? Do your customers have an emotional connection to you?


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