Can you solve your social media program by hiring a new generation of employees? Um…. No. Millennials are digital natives to be sure – but their day-to-day knowledge of using Facebook to post study abroad pics in no way translates to a deep understanding of social media’s business applications. Are there exceptions to this rule? Brilliant young people who have used social to establish themselves as a brand, launch a business, or promote an issue – for sure. But they still need someone to help apply their expertise to the business. The solution is a hybrid of hiring social media experts (young and old), and training great thinkers you already have.
Trusting your brand’s social media communication to an intern is setting yourself up for challenges. Find the best people that can represent your organization and do high quality training to help them succeed.