Start-ups by definition don’t have the experience, market position, funding or resources to tackle obvious market opportunities. If what they’re trying to do makes clear business sense, a bigger, better-positioned company would do it. A start-up’s only edge is that it’s not built into legacy businesses and preconceived notions and can do something, well, crazy.
Great article from Sarah Lacy about not playing it safe. Entrepreneurs are supposed to change the world. The big new idea that makes a different, shifts an industry and revolutionizes a culture is the fuel that sparkles in the hearts and minds of our most creative visionaries.
Playing it safe does nothing to grow the creative edge. We need to encourage the crazy creativity that takes us out beyond the possible.