The Crystal River is one of the prettiest little rivers in Central Wisconsin. Shallow and clear, it’s a fun run on a warm day! Enjoy the video and if you’re interested in paddling in Wisconsin join us at wipaddle.com
Fox River Kayaking Eureka to Berlin Wisconsin
Fox River Eureka to Berlin – YouTube.
Video from a group outing with Fox Valley Yakkers in October 2011. We started at the boat landing in Eureka and went to the landing in Berlin. This video captures the beginning of the trip.
The Corporation As You Know It Is Probably Obsolete | Co.Exist: World changing ideas and innovation
Interesting article about the groundswell in new forms of corporations that can be aligned for more meaningful relationships.
The Corporation As You Know It Is Probably Obsolete | Co.Exist: World changing ideas and innovation.
Reading: Spark, The Revolutionary New Science of Exercise and the Brain
Spark: The Revolutionary New Science of Exercise and the Brain
Spark is all about how you can keep your mental circuitry vibrant and sharp by engaging your body in movement. By reading Spark I am learning how important continuing aerobic exercise is to building new connections in the brain. I highly recommend this book for everyone.
The extraordinary revolution of media choice
In a world of surfers, all you can do is work to make the best wave you can. The real revolution is that you get to make waves, not just ride them.
What waves are you making?
Why Content Marketing Is King
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur.
Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box. Fact is, according to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey.
So what exactly is content marketing? It’s the creation and publication of original content — including blog posts, case studies, white papers, videos and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display. HiveFire’s researchers found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent.
via entrepreneur.com
One of the best ways for small businesses to connect with their customers is through sharing their story on line. Meaningful information that helps solve customer challenges and helps build stronger relationships is a big benefit that can be built through valuable content marketing.
We Live in a Participatory Universe
We live in a participatory universe with no place reserved for detached observation.
- John Archibald Wheeler
We are the observers creating our “realities”.
The universe ever unfolding because we are.
Being and doing ever flowing.
Now, and…
